Flo marketed itself as a way to track periods, fertility, and reproductive health. Users could log their cycles, ovulation, pregnancy, symptoms, and other personal details while believing that information would stay private. But the Flo Period Tracker privacy lawsuit focuses on who may have been tracking women’s reproductive health information in return.

According to the complaint, some menstruation and pregnancy information, along with identifying device numbers, may have been shared through tracking tools with Google, Flurry, Meta, and other companies. Women who use Flo are concerned that personal information may have been shared with third parties involved in advertising and analytics.

Flo users expected transparency and informed consent. Instead, they have been left wondering whether health apps like Flo are truly meant to help users or are simply another way to collect data for third parties.

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