Flo was made to help women track periods, fertility, and reproductive health. Users could log their cycles, ovulation, pregnancy, symptoms, and other personal details while believing that information would stay private. But users were also asked to share a lot more, including details about sex, birth control, mood, pain, pregnancy, and other health concerns.

That Is a Lot of Personal Information

Think about it. You may tell a period app things you would not even tell some of your friends.

According to the complaint, some menstruation and pregnancy information, along sexual activity, may have been shared through tracking tools with Google, Flurry, Meta, and other companies. The case says this could include information tied to menstruation, fertility, pregnancy, and a user’s device.

Who Else May Have Been Tracking?

This is where things get uncomfortable.

Women who use Flo are concerned that some of their personal information may have been shared with third parties involved in advertising and analytics. The complaint also says reproductive health information could be used for marketing and ad targeting.

Imagine tracking a pregnancy and then suddenly seeing ads for prenatal vitamins. Or logging fertility information and later seeing ads for fertility treatments.

That is why this case is about more than just a period app. It raises bigger questions about women’s health privacy, reproductive data, consent, targeted ads, and how much personal information apps should be allowed to share.

Why This Matters Even If You Do Not Use Flo

You do not have to use a period tracker to care about this. Maybe it is your wife. Your girlfriend. Your sister. Your daughter. Your mom.

When someone shares private health information with an app, they may expect that information to stay between them and the service they chose to use.

Flo, Google, and Flurry deny wrongdoing and deny that personal or health information was improperly shared. The court has not decided that they did anything wrong.

Want to Learn More?

Interested in learning more about the Flo Period Tracker privacy class action settlement, details and important deadlines? Click here.