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Wax On, Privacy Off: Should I Book an Appointment Online?
August 27, 2026
12,543 views
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Booking a waxing appointment online seems simple, right? But according to a lawsuit against European Wax Center, some site visitors say there was more happening with their personal information than they realized.

The class action lawsuit revolves around claims that European Wax Center website used tracking tools to share information about user activity with third parties.


How Was My Data Tracked

According to court documents, European Wax Center used cookies, pixels, and other digital tracking tools that collected information about what site users were doing online outside of their site domain.

Site visitors state they were unaware their online data could be collected or shared and say they expected their website activity to remain private when browsing or scheduling wax appointments.


What Now

Privacy lawsuits involving website tracking have become increasingly common as people like you pay closer attention to how their online information is collected and shared.

While European Wax Center deny any wrongdoing, they agreed to settle the class action lawsuit by compensating those who previously booked wax appointments online between 2023 and 2026.

Learn more about the settlement, who may qualify, and how to file a claim here.

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